Members of Prescott Frontier Days, Inc., the Prescott Frontier Days Foundation, and the Yavapai Regional Medical Center (YRMC) Foundation, a member of Dignity Health, met recently to celebrate the success of this year’s Wrangler® “Tough Enough to Wear Pink” fundraising program to benefit the Breast Care Center at Dignity Health, Yavapai Regional Medical Center.

“This year’s program which included our annual ‘Tough Enough to Wear Pink’ banquet and ‘Tough Enough’ featured night at the rodeo generated $7,500,” said Chris Graff, President of Prescott Frontier Days, Inc. “It is gratifying to see our rodeo fans and our community come together to support the Center and the patients and families it serves.”

Funds donated to the Breast Care Center are used to provide screening mammograms for those without insurance, essential health supports to breast cancer patients, and continuing staff education. They also help ensure the Center has the latest technology. According to YRMC Foundation Executive Director Robbie Nicol, the Foundation was able to fund the purchase of three next-generation ultrasound units designed specifically for breast imaging.

In accepting this year’s donation, Nicol stated, “We, the Prescott Frontiers Days organization and our Medical Center, share a common bond of service to our community. We are grateful for all they do throughout the year to make our community healthy and prosperous.”

To learn more about the Breast Care Center at YRMC or to speak with a YRMC Foundation staff member, please contact (928) 771–5686 or [email protected], or visit