How do you describe the appeal of the Prescott area to someone who has never been here before? Superlatives such as cleanest, friendliest and most active come to mind. You’d want to describe the beautiful setting and the variety of cultural and recreational opportunities. Now, add the task of sharing an inside view of what it’s like to work for one of the largest and most progressive employers in the area, and you’d have an exciting and rewarding challenge in store.
This is how Mary Tasson, Manager of Talent Acquisition and Employee Relations for Yavapai Regional Medical Center, describes her recent journey as she led the team that revamped the YRMC Human Resources Career Center web pages.
“The effort started with focus groups that included staff, nurses and allied health professionals. What better way to tell what it’s like to live in the Quad Cities and work at YRMC than to ask our staff to tell their stories?” says Tasson, “Even the people in the photos on the website are actual employees, seen at work and enjoying leisure activities. In the process, I got to know many of our staff personally, which was a great side benefit that I didn’t expect.”
From a wider perspective, there was more at stake than one would first realize.
“Top talent is always in demand, especially in healthcare,” says Mark Timm, Executive Director of Human Resources at YRMC, “Our national unemployment rate is currently around 4%, so we are truly competing nationally for the best talent that’s out there. This makes it more important than ever to create compelling pages that highlight the unique opportunity that YRMC offers.”
Like any entity hoping to create a memorable identity, the team at YRMC started with the question, “What is our brand?” Focus group participants answered questions such as “Why did you come to YRMC?” and “Why did you stay?” Their answers led Tasson, Timm and the team responsible for the Career Center site to a single word: Thrive.
“The word Thrive came out of the stories that our staff shared with us,” says Timm, “The message was, ‘I came to YRMC and didn’t expect the quality of life and the caliber of the workplace. That’s why I decided to stay. I am thriving in this environment.’” An ad campaign was born.
The Career Center pages are easily accessed from yrmc.org, the main website for Yavapai Regional Medical Center. The pages include information about the quality of life in the Quad Cities, the RN graduate program and nursing career opportunities, and a video overview of YRMC.
You can search for a job by keyword or job ID number, by job family, or by department. Simply click on a job listing to learn more or to apply. You can also provide your email address and area of interest and/or desired location to have new job alerts sent to your inbox.
Tasson points out that physicians who are interested in learning more about YRMC and the Quad Cities have a spotlight page where they can provide their contact information and areas of interest. A recruiter will personally contact them to begin a conversation about their interests, needs and opportunities for relocation. “Quad City residents often share this feature of our online Career Center with out-of-town loved ones who are healthcare professionals. It could be just the information needed to encourage them to move to the area,” she says.
In this competitive healthcare market, it seems as though a candidate could choose to move anywhere. Why do people choose YRMC? “It’s because there are no compromises here,” says Timm, “The Quad City area offers a great lifestyle, climate and community, and YRMC offers the caliber of hospital that people wouldn’t expect in a city this size.”
Thanks to the top-quality physicians and staff that are drawn to our area, Yavapai Regional Medical Center continues to thrive.